Longines — Swiss elegance and precision since 1832

History and Foundation

Longines was founded in 1832 in Saint-Imier, in the heart of the Swiss Jura mountains, by Auguste Agassiz. It is one of the oldest watch brands in the world and the first to register a logo — the winged hourglass — which is still the brand's symbol today. From its origins, Longines has stood out for the precision of its movements and the understated elegance of its watches.

Pioneers of Precision

Throughout the 19th and 20th centuries, Longines set numerous chronometric precision records, becoming the official timekeeper for international sporting competitions — from the Olympics to world ski championships. This dedication to technical precision is reflected in every watch produced, where the quality of the movement is always paramount.

Iconic Collections

Longines is famous for several collections that have become true classics of watchmaking: the DolceVita, with its very elegant rectangular case; the La Grande Classique, the epitome of refined simplicity; the Master Collection, for those seeking watch complications in a timeless design; and the Conquest, for those who combine sport and style.

The Relationship with Fashion and Cinema

Longines has always cultivated a privileged relationship with the world of fashion and entertainment, choosing personalities of great elegance and style as ambassadors. This positioning has helped to consolidate the brand's image as a synonym for accessible elegance in the luxury segment.

Longines Today

Today, Longines is part of the Swatch Group and continues to produce high-quality watches in Saint-Imier, keeping the Swiss watchmaking tradition alive with a constant focus on elegance and precision.

In our store, you will find a selection of Longines watches, for those seeking Swiss elegance with nearly two centuries of history.